Applications will be assessed in accordance with the following criteria.
- The applicant/s must be an eligible organisation.
- The applicant/s must be reputable, with a public image, products or services consistent with council’s values and strategies.
- The activity to be undertaken must result in a community benefit at least commensurate with the value of the sponsorship, such as:
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- raise council’s profile and brand awareness among target audiences
- provide exposure or access to new strategic partners
- create opportunities for council to add value by using its content, people, facilities, places or expertise
- demonstrate economic benefit or impact for the city
- provide an opportunity to Clarence residents that would otherwise not be available or possible.
4. The activity must not lead to a conflict with council’s legislative obligations, including competitive neutrality and must not expose council to any unreasonable financial, legal, reputational, or other risks.
In determining an outcome, council will also consider the applicant’s previous history of successful access to a grant or sponsorship and adherence to relevant sponsorship agreement to provide equitable access within scope of available funds.
Ineligible applicants
- A government agency or department of Local, State or Federal levels of Government.
- Organisations with gaming machines.
- Political parties or organisations that have a core purpose of political lobbying, including the lobbying of councillors.
- Current council staff and councillors (this does not preclude committees or organisations that councillors or staff participate on).
- Previous recipients that have an outstanding acquittal.
Ineligible activities and events
- Activities and events that promote views and behaviours which are inconsistent with the adopted values and policy commitments of the council.
- Activities and events that are illegal or enable illegal activity.
- Activities and events that undermine competitive neutrality (that is the requirement that activities compete fairly in the market and on equal terms to other businesses).
- The core business of educational, religious and medical organisations.
- Projects/activities that are under the jurisdiction of the State or Federal Government.